SEO Mistakes That New Businesses Make
We have all heard about SEO and how important it is to reach new customers. However, search engine optimization tactics change as search engine algorithms evolve. It can often be hard to stay on top of these new marketing methods and run your business at the same time. Even worse, using outdated SEO tactics has the potential to hurt your website more than help. Ranking high on search engines is already more difficult for new business because they don’t have any history or domain authority just yet. Here is a quick list of SEO mistakes that are easy to make as a new business.
Keyword stuffing refers to writing a lot of content that is jam-packed with keywords without adding any value to the article. Back in the day, Google’s algorithm wasn’t very intuitive. Websites were often ranked by how many times certain keywords showed up on that page. Today, search engines use other factors like page speed, mobile responsiveness, and backlinks in addition to keyword density to determine whether or not a webpage is worthy of search traffic.
Website is Not Mobile Responsive
Speaking of mobile responsiveness, this is one of the most important things to check when conducting your SEO audit. In today’s market, users are searching more on mobile devices than they are on desktop. Google ranks having a mobile-optimized website as one of the top 3 things you can do to improve your search engine rank. To help with this, Google created a free Mobile-Friendly test tool to determine whether websites are indeed mobile-responsive. Developers are now taking a mobile-first approach when designing websites to accommodate this change in trends.
Slow Page Speeds
Along with being mobile responsive, Google gives preference to websites that provide visitors with optimal performance. This includes reducing page loading times. An easy way to see if your website fits the bill is to use Google’s Pagespeed test tool. If your page takes more than 5 seconds to load, you may want to work with a developer to get page speeds to an acceptable level. The Google Pagespeed tool also gives suggestions on how to fix your website right there in the results.
These are just a few of the things to look out for when planning your SEO strategy for your new business. When in doubt, you can always take advantage of Google a wide range of free tools to help get your website in front of new visitors.