Nanit is a revolutionary new sleep-monitoring system for babies and infants. New parents are often fearful of leaving their babies alone and keeping them safe, and Nanit commissioned an ad campaign that addressed those fears and alleviated them by speaking to real parents about their experiences and concerns. Rose Media presented Nanit with an on-brand visual production that was publication ready for web and commercial use. We also delivered candid behind-the-scenes still photography to further promote the video production and emphasize authenticity by showing the video subjects in “off-camera” moments.
December 1, 2019